05 Nov
How Do We Compete For Contracts Being Won At Ludicrously Low Rates?
In short, you don’t! No manner of marketing can change your fixed costs so discounting to take on non-profitable contracts is a one-way...
2020:
What's your story?
04 Nov
Coronavirus Update – November 2020
Silver Bullet Marketing remains open for business through this latest lockdown. We have altered our pattern of working to look after bo...
28 Oct
CECIL M YUILL Ltd PLANNING APPLICATION FOR 475 HOMES AT QUARRY FARM
Hartlepool-based Cecil M Yuill Ltd, has applied for outline planning permission for the construction of 475 high quality new homes to t...
01 Oct
What Is The New Google Algorithm All About?
This is a question that will impact not only upon everyone who has a website but also everyone that uses Google as a search engine, i.e...
09 Sep
Was Ben & Jerry’s Criticism of Priti Patel Just Cynical Marketing?
As Francis Urquhart, played by Ian Richardson, said in the BBC’s adaption of Michael Dobbs’ ‘House of Cards’ in 1990, “You might think th...
03 Aug
PLANNING APPLICATION FOR £13m WALLSEND GOLF CENTRE
Acting on behalf of their clients, Harrison Golf and Leisure (HG&L), Newcastle Ltd, WYG Planning have reapplied to North Tyneside C...
15 Jun
Are Branded Facemasks A Worthwhile Marketing Investment?
Interesting question and with the wearing of non-clinical facemasks looking set to become a legal necessity for access to both public tra...
20 Apr
What’s The Point Of Marketing During The Covid-19 Crisis?
It’s a fair question – most businesses are, at time of writing, on their knees struggling to survive with furloughed staff – the phrase...
06 Apr
What Is Native Advertising & Would You Recommend Its Use?
‘Native Advertising’, aka ‘Sponsored Content’, is in essence, simply paid content or advertorials. The phrase can be seen as another ex...
25 Mar
Coronavirus Update - A Note To Our Clients
Silver Bullet Marketing remains open for business through this difficult time. We have altered our pattern of working to look after both ...
04 Mar
Will ‘Least Cost’ always be ‘Best Cost?
A response to last month’s article on Brand Loyalty suggested whatever marketing might say or do, at the end of the day, products or se...
05 Feb
Is Brand Loyalty A Thing Of The Past?
As we enter 2020, you could easily be forgiven for doubting much of what we had believed to be true in marketing, just as in politics, ...
03 Jan
The recent Rugby World Cup was fantastic but did the sponsors actually get any return on their investment?
Firstly, who were the sponsors and can you name just three of the RWC’s main sponsors? They were :- Emirates (airline), Heineken (br...