20 Apr
What’s The Point Of Marketing During The Covid-19 Crisis?
It’s a fair question – most businesses are, at time of writing, on their knees struggling to survive with furloughed staff – the phrase...
2020:
What's your story?
06 Apr
What Is Native Advertising & Would You Recommend Its Use?
‘Native Advertising’, aka ‘Sponsored Content’, is in essence, simply paid content or advertorials. The phrase can be seen as another ex...
25 Mar
Coronavirus Update - A Note To Our Clients
Silver Bullet Marketing remains open for business through this difficult time. We have altered our pattern of working to look after both ...
04 Mar
Will ‘Least Cost’ always be ‘Best Cost?
A response to last month’s article on Brand Loyalty suggested whatever marketing might say or do, at the end of the day, products or se...
05 Feb
Is Brand Loyalty A Thing Of The Past?
As we enter 2020, you could easily be forgiven for doubting much of what we had believed to be true in marketing, just as in politics, ...
03 Jan
The recent Rugby World Cup was fantastic but did the sponsors actually get any return on their investment?
Firstly, who were the sponsors and can you name just three of the RWC’s main sponsors? They were :- Emirates (airline), Heineken (br...