2020:

What's your story?

05 Feb

Is Brand Loyalty A Thing Of The Past?

Is Brand Loyalty A Thing Of The Past?

As we enter 2020, you could easily be forgiven for doubting much of what we had believed to be true in marketing, just as in politics, ...

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03 Jan

The recent Rugby World Cup was fantastic but did the sponsors actually get any return on their investment?

The recent Rugby World Cup was fantastic but did the sponsors actually get any return on their investment?

Firstly, who were the sponsors and can you name just three of the RWC’s main sponsors? They were :- Emirates (airline), Heineken (br...

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