2020:

What's your story?

15 Jun

Are Branded Facemasks A Worthwhile Marketing Investment?

Are Branded Facemasks A Worthwhile Marketing Investment?

Interesting question and with the wearing of non-clinical facemasks looking set to become a legal necessity for access to both public tra...

... Full article

20 Apr

What’s The Point Of Marketing During The Covid-19 Crisis?

What’s The Point Of Marketing During The Covid-19 Crisis?

It’s a fair question – most businesses are, at time of writing, on their knees struggling to survive with furloughed staff – the phrase...

... Full article

06 Apr

What Is Native Advertising & Would You Recommend Its Use?

What Is Native Advertising & Would You Recommend Its Use?

‘Native Advertising’, aka ‘Sponsored Content’, is in essence, simply paid content or advertorials. The phrase can be seen as another ex...

... Full article

25 Mar

Coronavirus Update - A Note To Our Clients

Coronavirus Update - A Note To Our Clients

Silver Bullet Marketing remains open for business through this difficult time. We have altered our pattern of working to look after both ...

... Full article

04 Mar

Will ‘Least Cost’ always be ‘Best Cost?

Will ‘Least Cost’ always be ‘Best Cost?

A response to last month’s article on Brand Loyalty suggested whatever marketing might say or do, at the end of the day, products or se...

... Full article

05 Feb

Is Brand Loyalty A Thing Of The Past?

Is Brand Loyalty A Thing Of The Past?

As we enter 2020, you could easily be forgiven for doubting much of what we had believed to be true in marketing, just as in politics, ...

... Full article

03 Jan

The recent Rugby World Cup was fantastic but did the sponsors actually get any return on their investment?

The recent Rugby World Cup was fantastic but did the sponsors actually get any return on their investment?

Firstly, who were the sponsors and can you name just three of the RWC’s main sponsors? They were :- Emirates (airline), Heineken (br...

... Full article