02 Dec
Review of the Year’s PR Highlights
As 2021 draws to an end, our annual and random observations about the Good, the Bad and the plain Ugly PR moments that have stood out i...
2021:
What's your story?
05 Nov
What is Account Based Marketing?
Well, for once, it’s not the latest fad in marketing despite what some young marketers, and especially digital marketers, might claim -...
01 Oct
As a growing small business, do we hire a Marketing Agency or build up an In-House Marketing Team?
Whilst the very fact that ourselves and other agencies have been successfully trading for many years (over 22 in our case) would indica...
28 Aug
Does the lifting of pandemic restrictions signal the decline of the online grocery market?
The past 18 months has seen such a shift in the behaviour of UK consumers that it would be a brave person who predicts where we’ll be g...
02 Aug
We hear a lot about the ‘Green Recovery’ but what exactly is this and how can our marketing take advantage of it?
The details of Green Recovery has very different meanings to different people and organisations, but most are agreed that following the d...
05 Jul
What Was The GB News Advertising Row All About?
On Sunday 13th June, GB News began broadcasting. This brand new TV channel, available on Freeview, Sky and Virgin, had been causing rippl...
01 Jun
Will Cinema Advertising Ever Recover to Pre-Pandemic Levels?
The Covid-19 pandemic has had a devastating effect on many sectors and possibly none more so that the entertainment industry, particularl...
06 May
Why should I invest in creative copy and design in my advertising when I only sell to other companies?
It’s not uncommon for B2B companies to believe that whilst copy, design and branding is important in consumer goods, it is of less impo...
01 Apr
What is HFSS Advertising and What’s The Fuss All About?
HFSS advertising refers to those adverts that promote foods that are High in Fat, Sugar and Salt, as detailed by the Department of Heal...
03 Mar
In Our New Reality Of Lockdowns, Is There Any Alternative To Digital Marketing?
The answer to this will undoubtedly depend on whom you ask, ranging from in-house marketing managers to speciality agencies whether the...
03 Feb
What Is a Progressive Web App?
It’s interesting that we’re increasingly receiving questions about digital marketing – whether this is due to the Covid-19 pandemic givin...