Nobody can deny that in recent years the introduction of new communication technologies has revolutionised the world of marketing. Information has never been easier to share, in essence the internet has made us all published writers.

While the traditional methods of raising awareness of a brand, product or service such as PR and print materials remain as effective as ever, the introduction of newer technologies - if used correctly - can galvanise the message that is being sent out and ensure that the reach of the message increases over time too.

The process of integrating your marketing activity with online platforms, in a manner appropriate to your aims and objectives, which is set to a workable schedule, is for all intents and purposes your "online content strategy".

The internet provides a huge range opportunities for a marketing campaign. Not only can news releases, feature articles and newsletters be reduced to PDF format and emailed directly to your contacts, but they can feature in external online publications and reach secondary and tertiary consumers by association, and if there is an option to share the story digitally say, for example, by email or via a social network, the material has the potential to become viral and reach an infinite number of consumers.

With internet enabled mobile technology such as mobile phones, tablets and laptops becoming increasingly popular with consumers, the likelihood of your target demographic hearing your message is higher than ever before and by engaging with them via several platforms you can ensure the reach of your message is significantly wider than by using traditional methods alone.

Promotion on social media sites such as Facebook, Twitter, YouTube, Flickr and LinkedIn is where some of the most exciting and indeed cost effective campaigns take place.

Online platforms provide an exceptional opportunity to keep interested parties up-to-date with what’s happening with your business in real time, in an informal setting of their choice with their format of choice. By creating a valuable online content you can build an informal relationship between business and consumer. Generally speaking, the better this relationship is, the more likely a customer is to recommend a product or service.

For more information on how to create an effective online content strategy, in line with your company’s objectives and marketing plans, talk to us.