Brand new ideas are extremely hard to come by. 

Generally speaking, products and services are improved gradually over time, as they’re customised to suit different needs. It’s because of this we have a healthy choice of suppliers who can more or less meet our requirements, whatever they might be.

The beauty of this process is the need for constant innovation and improvement from businesses to avoid the potential over saturation of a service within a particular sector, creating a market where different suppliers have something to offer customers, that their competitors might not - a unique selling point that sets them apart from the competition.

We’re firm believers that you don’t always have to be first to do something, as long as you’re doing it right (and you make it your own.) There’s nothing more irritating than seeing a copycat business offering nothing original, but simply jumping on the ‘brand wagon’ and making a quick buck while whatever service they’re providing is popular and exciting to the consumer. What’s worse is these copycats often undercut the genuine innovators whose hard work is driving the market forward.

Take for example the dodgy copycat brands you find in supermarkets whose packaging almost exactly imitates the brand leader, or every foody business to hijack Marks and Spencer’s ‘sexy food’ advert. The ‘copy cat’ business doesn’t lend itself to the concept of longevity or good customer care or even quality in general. Which is why they tend come and go as often as the trends on which they piggyback. Thank goodness for small mercies.

That being said, if you see a particular technique or tool that’s working well and improving custom for the businesses around you, then it’d be daft to not apply it to your own business, wouldn’t you? Probably. The key is to make sure you’re doing so in a way that’s unique to your organisation and that you have your customers best interests at heart.

Make sure you’re not a carbon copy – you’ve seen what’s popular, now improve on it – demonstrate why your way is the best way for your target demographic.

As an agency we work with a huge variety of different businesses across multiple sectors, which means we see how our marketing techniques work differently depending on the context of the campaign.

What works for one business though, won’t necessarily work for another, we have the experience and skill to apply new and traditional marketing techniques to our client’s campaigns to make sure they stand out from the crowd.

Take a look at our portfolio to see what’s worked for them. Want to see your brand stand out from the crowd? Talk to us.